As we all know, the German "rigorous" label has been deeply engraved in the minds of people all over the world. And this impression is like when it comes to the sky, you think of clouds; when it comes to the sea, you think of fish; when it comes to stars, you think of the moon as natural. Are the Germans really as rigorous as the legend or even shockingly controlled in detail? There is no doubt that the answer is naturally yes.

　　It just so happens that the GiPP brand comes from Germany.

　　●Brand story●

　　GiPP originated in Germany. In 1982, GiPP Schmidt, a blacksmith in the German industrial city of Essen, founded GiPP. In the early 1990s, he named GiPP kitchenware after his own name. It mainly produces kitchenware for famous German brands such as SUS. Processing, the main die-cast aluminum cooking pots, has more than 520 brand licensees in Europe, and more than 30 million households use GiPP kitchenware.

　　At the 2017 Frankfurt Exhibition in Germany, Mr. GiPPSchmidt recognized a series of products exhibited by the Chinese exhibitor Zhejiang Kelan Industry and Trade. After in-depth exchanges on craftsmanship, colors and materials, he joined forces in 2019 and quickly obtained EU trademark registration. Certificate, the GiPP brand is registered in China, it is convenient to remember the Chinese name Jupai, and the original German GiPP OEM brand is transferred to Kelan Industry and Trade for processing and production.

　　Craftsmanship is the conscience of modern manufacturing. It is a spiritual symbol that neither defines identity, nor does it define wealth and occupation. Excellent brands and entrepreneurs with a sense of social responsibility will definitely focus on ensuring product quality, followed by innovation and efficiency improvement. To be able to endure loneliness, to have precipitation, to have perseverance, if you stick to your heart, it can last for a hundred years.

　　GiPP Jupai adheres to the ingenuity of German craftsmanship and Chinese manufacturing, insists on creating high-standard products, services and talents, and continuously consolidates and deepens the trust of customers in GiPP Jupai products, so that they "use GiPP Jupai products in one day," He will become a loyal customer of GiPP for life." To this end, we will continue to believe in the concept of "Quality is the vitality of the product and the company". From the initial sales to the subsequent after-sales service, we can meet the needs of customers from the perspective of actual use, making "German quality, made in China" truly Realize it.

　　We will not stop, we will continue to intensively cultivate, research and innovate, practice "the spirit of craftsmen in a great country", and continue to strive to increase our product share in the international market with excellent product and service quality. More importantly, in order to respond to new changes in the market and demand, we will continue to introduce new products, develop new products, gain our market share amidst changes, and stabilize our development amidst changes. Strive to conform to the new normal, seize new opportunities, upgrade to a new future, and harvest new results!